Privacy Policy

This Privacy Policy describes how your personal information is collected, used, stored and shared when you visit or make a purchase from casemd.com (the “Site”).

Personal information we collect

When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site and information about how you interact with the Site. We refer to this automatically collected information as “Device Information”.

We collect Device Information using the following technologies:

“Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org.
“Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages and date/time stamps.
“Web beacons”, “tags” and “pixels” are electronic files used to record information about how you browse the Site.

Additionally when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers), email address and phone number). We refer to this information as “Order Information”.

When we talk about “Personal Information” in this Privacy Policy, we are talking both about Device Information and Order Information.

How do we use your personal information?

We use the Order Information that we collect generally to fulfill any orders placed through the Site (including processing your payment information, arranging for shipping and providing you with invoices and/or order confirmations). Additionally, we use this Order Information to:

Communicate with you;
Screen our orders for potential risk or fraud; and
When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.

We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).

Sharing your personal Information

We share your Personal Information with third parties to help us use your Personal Information, as described above. For example, we use Shopify to power our online store. You can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy. We also use Google Analytics to help us understand how our customers use the Site. You can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.

Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive or to otherwise protect our rights.

YOUR CONSENT

In many circumstances, we will not collect or process your personal information without your consent. We will ask for your express consent where required or where we find it appropriate. If you choose not to consent, please do not use our website, products, or services, and do not provide us with any personal information. You may withdraw your consent at any time by emailing us at support@casemd.com or mailing us at: CaseMD, 333 Londonderry Drive, Waco, TX 76712, United States, Attn: IT Director.

Behavioral advertising

As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

You can opt out of targeted advertising by using the links below:

Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/.

Do not track

Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.

Your rights

If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated or deleted. If you would like to exercise this right, please contact us through the contact information below.

Additionally, if you are a European resident we note that we are processing your information in order to fulfill contracts we might have with you (for example if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above. Additionally, please note that your information will be transferred outside of Europe, including to Canada and the United States.

Data retention

When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information.

Changes

We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons. The date posted reflects when this policy was last revised. Any changes take effect when the revised Privacy Policy is posted.

Other Disclosures

Additionally, we may disclose your personal information and other related information in response to subpoenas, court orders or other lawful requests by public authorities, including to meet national security or law enforcement requirements. We may also collect and share personal information in order to investigate or take action regarding illegal activities, suspected fraud, violations of our Terms of Service or as otherwise required by law or by government and regulatory authorities.

Minors

It is our policy not to knowingly collect personal information from individuals under the age of 13. If you are a parent/guardian and you suspect that your child may have submitted personal information to us, please send us an email at support@casemd.com. If we become aware that a child under 13 has provided us with personal information, we will strive to delete such information from our files as soon as possible.

CHANGES TO THIS POLICY

We reserve the right to modify this Policy at any time, so please review it frequently. This Policy was last updated 06/01/2020.

If our business undergoes a fundamental change such as, for example, a sale, merger or transfer of all or a portion of our business or assets, we may disclose your personal information to the other parties in the transaction so that we may continue to provide products and services to you.

Contact us

For more information about our privacy practices, if you have questions or if you would like to make a complaint, please contact us by e‑mail at support@casemd.com or by mail using the details provided below:

CaseMD
[Attn: Privacy Compliance Officer]
CaseMD, LLC
333 Londonderry Drive
Waco, TX 76712